There Has to Be a Better Way
It started on a business flight to Australia. No checked luggage, and a carry-on full of chaos: makeup, skincare, hair tools, wet and dry essentials, none of it working together. Somewhere over the Pacific, Nicole Nollette decided to fix it.
A Third Option
A former naval officer and investment banker, Nicole saw a gap. Women could buy something beautiful with no real organization, or something functional that felt like packing for a camping trip.
She wanted a third option: the Luxe Ensemble, a Shell and removable magnetic pouches that rearrange for every trip, or step out on their own.
Designed From Experience
Getting it right took more than a decade: hand sketches and tech packs, three zipper designs and five manufacturing partners. The fifth, a woman-owned factory that first said no and came back a year later, asked to see the original hand drawings. She makes ettellon today.
A Decade in the Making
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2015
First sketches on graph paper
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2018
First bill of materials and manufacturing partner
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2021
ettellon is officially formed
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2022
Seventh prototype in hand; the design is finalized
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2024
The right partner; first production run ordered
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2025
Trademarks granted; ettellon.com launches
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2026
Growing, with the next production run underway
Travel, Beautifully Organized
Every detail has a purpose, because organization isn't simply about knowing where your things are. It's about feeling prepared, confident and free to enjoy the journey.
Welcome to ettellon.
